Start Small and Move Fast: The Hybrid Data Warehouse

by Mona Patel

In the world of cutting edge big data analytics, the same obstacles in gaining meaningful insight still exists – ease of getting data in and getting data out.  To address these long standing issues, the utmost flexibility is needed, especially when layered with the agile needs of the business.

Why spend millions of dollars replacing your data and analytics environment with the latest technology promise to address these issues, when can you to leverage existing investments, resources, and skills to achieve the same, and sometimes better, insight?

Consider a hybrid data warehouse.  This approach allows you to start small and move fast. It provides the best of both worlds – flexibility and agility without breaking the bank.  You can RAPIDLY serve up quality data managed by your data warehouse, blended with newer data sources and data types in the cloud, and apply integrated analytics such as Spark or R – all without additional IT resources and expertise.  How is this possible?  IBM dashDB.

Read Aberdeen’s latest report on The Hybrid Data Warehouse.

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Watch Aberdeen Group’s Webcast on The Hybrid Data Warehouse.

Let me give you an example.  We live in a digital world, with organizations now very interested in improving customer data capture across mobile, web, IoT, social media, and more for newer insights.  A telecommunications client was facing heavy competition and wanted to quickly deliver unique mobile services for an upcoming event in order to acquire new customers by collecting and analyzing mobile and social media data.  Taking a hybrid data warehouse approach, the client was able to start small and move fast, uncovering new mobile service options.

Customer information generated from these newer data sources were blended together with existing customer data managed in the data warehouse to deliver newer insights.  IBM dashDB provided a high performing, public cloud data warehouse service that was up and running in minutes.  Automatic transformation of unstructured geospatial data into structured data, in-memory columnar processing, in-database geospatial analytics, integration with Tableau, and pricing were some of the key reasons IBM dashDB was chosen.

This brings me back to my first point – you don’t have to spend millions of dollars to capitalize on getting data in and getting data out.  For example, clients like the one described above took advantage of Cloudant JSON document store integration, enabling them to rapidly get data into IBM dashDB with ease– no ETL processing required.  Automatic schema discovery loads and replicates unstructured JSON documents that capture IoT, Web and mobile-based data into a structured format.  Getting data or information out was simple, as IBM dashDB provides in-database analytics and the use of familiar, integrated SQL based tools such as Cognos, Watson Analytics, Tableau, and Microstrategy.  I can only conclude that IBM dashDB is a great example of how a highly compatible cloud database can extend or modernize your on-premises data warehouse into a hybrid one to meet time-sensitive business initiatives.

What exactly is a hybrid data warehouse?  A hybrid data warehouse introduces technologies that extend the traditional data warehouse to provide key functionality required to meet new combinations of data, analytics and location, while addressing the following IT challenges:

  • Deliver new analytic services and data sets to meet time-sensitive business initiatives
  • Manage escalating costs due to massive growth in new data sources, analytic capabilities, and users
  • Achieve data warehouse elasticity and agility for ALL business data

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Still not convinced on the power of a hybrid data warehouse?  Hear what Aberdeen Group’s expert Michael Lock has to say in this 30 min webcast.

About Mona,

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Mona Patel is currently the Portfolio Marketing Manager for IBM dashDB, the future of data warehousing.  With over 20 years of analyzing data at The Department of Water and Power, Air Touch Communications, Oracle, and MicroStrategy, Mona decided to grow her career at IBM, a leader in data warehousing and analytics.  Mona received her Bachelor of Science degree in Electrical Engineering from UCLA.

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