By Harsimran Singh Labana
Did you ever wonder how a media channel decides which ad comes at what time? Well, there is an analytics science behind this.
Cable and broadcast networks pay studios large sums of money for the right to broadcast a specific show or movie at specific times on specific channels. To achieve a return on that investment, networks must design TV schedules and promotional campaigns to maximize viewership and boost advertising revenues.
RSG Media is an IBM dashDB managed service client that partners with cable and broadcast, entertainment, games and publishing firms to provide insights that help maximize revenue from content, advertising and marketing inventories. Shiv Sehgal, Solutions Architect, RSG Media says, “We had the rights data, the scheduling data and the advertising revenues data. If we could combine this with viewership and social media data, we could give our clients a true 360-degree view of their operations and profitability, down to the level of individual broadcasts. The missing piece of the puzzle was to build a data and analytics capability that could bring all the data together and turn it into business insight – and that’s where IBM came in.”
RSG Media chose IBM because of its complete vision for cloud analytics. This includes an integrated set of solutions for building advanced analytics applications and coordinating them with all the relevant data services in the cloud.
RSG Media’s Big Knowledge Platform is built on the IBM® Cloudant® NoSQL document store and the IBM dashDB™ data warehouse service, orchestrated through the IBM Bluemix® cloud application development platform. Cloudant’s Schema Discovery Process (SDP) is used to ingest and translate semi-structured data from more than 50 sources, and structure that data into a schema that the dashDB relational data warehouse understands.
RSG Media is not stopping here and they are excited about Watson Analytics and how it predicts customer behavior. Learn more about RSG Media success using dashDB and Cloudant solutions on Bluemix.
Harsimran Singh Labana is the Portfolio Marketing Manager for IBM’s Data Warehousing team. Working in a worldwide role he ensures marketing support for IBM’s solutions. He has been with IBM for close to five years working in diverse roles like sales and social media marketing. He stays in Bangalore, India with his wife and son.