Self-Service Analytics, Data Warehousing, and Information Management in the Cloud

By James Kobielus,

As we approach IBM Insight 2014, we call your attention to IBM Watson Analytics. Announced last month, Watson Analytics will go into public beta in mid-November, not long after Insight.

Whether or not you plan to attend this year’s event in Las Vegas, we invite you to participate in the upcoming public beta, which we strongly believe you’ll find transformative. What IBM has done is to reinvent and thereby democratize the business-analytics experience for the cloud era.

With Watson Analytics, which you can try for yourselves at Insight, IBM has put the power of sophisticated visual, predictive and cognitive analytics directly into the hands of the any users, even the least technically inclined. With a “freemium” option that will be a permanent element of the service upon full launch, you will be able to gain no-cost, on-demand, self-service access to sophisticated analytical capabilities. Marketing, sales, operations, finance and HR professionals can gain answers they need from all types of data–without needing to enlist a professional data scientist in the effort.

Watson Analytics’ built-in capabilities for advanced data management ensure that data is accessible rapidly and that large volumes of data are handled with ease, utilizing an embedded cloud data warehouse that incorporates IBM’s sophisticated DB2 with BLU Acceleration in-memory/columnar technology. In addition, embedded data refinery services enable business people, without any reliance on IT, to quickly find relevant, easily consumable raw data and transform that into relevant and actionable information.

As an added incentive for attending Insight, IBM will make further announcements that extend the value of Watson Analytics and of the sophisticated cloud data-warehousing and data-refinement services that power this supremely accessible and useful analytic experience. With this forthcoming announcement on cloud data warehousing, IBM continues to change the experience of using analytics today for our clients. We are making it easier for clients to be data-driven organizations and take advantage of new opportunities faster.

We hope to meet you at Insight!

About James, 

James Kobielus is IBM Senior Program Director, Product Marketing, Big Data Analytics solutions. He is an industry veteran, a popular speaker and social media participant, and a thought leader in big data, Hadoop, enterprise data warehousing, advanced analytics, business intelligence, data management, and next best action technologies. Follow James on Twitter : @jameskobielus

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